Welcome to episode 37 of AI in Action, the podcast that breaks down the hype and explores the impact that Data Science, Machine Learning and Artificial Intelligence are making on our everyday lives.
Our goal is to share with you the insights of technologists and data science enthusiasts to showcase the excellent work that is been done within AI in Ireland and abroad.
Today’s guest is Hector Urdiales. Hector is the Machine Learning Engineering Leader at Hubspot, the world’s leading inbound marketing and sales platform. Hubspot have developed a completely new way of doing A/B testing in marketing, in which this new technique blends Multi-armed Bandits and Machine Learning to provide a deep contextual approach to option selection.
In this episode, Hector will tell you about:
- His background and his role at Hubspot
- Hubspot’s fascinating work into Inbound Marketing
- How they apply AI and Machine Learning to better understand their customers
- Research into Multi-armed Bandits A/B Testing
- How Hubspot are using Multi-armed Bandit algorithms in their business
What did you make of Hector Urdiales’ podcast? Where do you see the future of Artificial Intelligence and Machine Learning heading in the next few years? We would love to hear your thoughts so please leave a comment below.
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Tickets to attend the inaugural AI Awards are now on sale as we invite you to come along to the Gibson Hotel on Thursday 22 November to see all the great work being done in AI, Data Science and Technology innovation on the island of Ireland.
The AI Awards, in conjunction with principal sponsor Microsoft, is a not-for-profit organisation dedicated to promoting, advancing and rewarding corporate and academic excellence in Artificial Intelligence (AI) innovation, research & development and products.
It is our mission to support the AI community by recognising the hard work and dedication of those working in the field and to help promote and market Ireland globally as the first-choice home for AI investment and job creation in research and product development.